As the name implies, a Shopify landing page is a standalone page on your shop that has been created with a particular conversion objective in mind. Well, that’s not entirely true. A product page is a kind of landing page in terms of technicality. A large number of companies route visitors straight to product sites, and they get excellent results.
The main distinction between product pages, homepages, and landing pages is that they all have different objectives. To draw an analogy, product pages are similar to a swiss army knife – they are a multi-purpose instrument intended to grab the attention of a diverse range of browsers and visitors.
Landing pages, on the other hand, are like a surgical knife in terms of their effectiveness. They have narrowed their focus to a single goal: to compel visitors to do a particular activity.
You Must Use Shopify Landing Pages If You Want to Be Successful
One of the most convincing arguments favoring landing pages is that they increase conversion rates by providing visitors with a more relevant experience.
You establish your objectives, identify your target audience, and start your campaign, only to see your cost per thousand impressions (CPM) skyrocket and your conversion rate plummet.
Also Read: The Ultimate Guide to Start an Ecommerce Business
You can accomplish a variety of things using Shopify landing pages, including the following:
Make your proposals more precise by using the following information: Generic Product pages cannot meet all customers’ requirements. As a sure-fire way to improve the relevance and create more purchases, pairing tailored advertising with targeted landing pages is recommended.
Carry out A/B tests to increase conversions: Shopify’s statistics are awe-inspiring. A proper landing page tool, on the other hand, provides a higher degree of detail and enables you to experiment with various components. Product pages on the internet are becoming more similar as more and more merchants migrate to Shopify.
Customize your brand’s experience: Landing pages provide you with the opportunity to create a memorable experience that is unique to your company.
Become more agile by doing the following: You no longer have to depend on a team of skilled developers since a landing page tool enables you to create fast and affordably.
The Most Simple Method for Creating a Shopify Landing Page
Creating a standard page and designing it yourself following the landing page design concepts is the simplest and most fundamental method of getting started.
Here’s how to go about it:
- Open the Shopify dashboard and choose the option for an online store.
- In the drop-down box, select the option “Pages.”
- Select ‘Add Page’ from the drop-down menu.
Using pictures, videos, and information related to your offer, you can now build a bare-bones Shopify landing page that will convert. You can also leverage this technique with Shopify’s product collections by establishing separate groups for each of your PPC campaigns to offer more relevant post-click pages to your customers.
Create Custom Landing Pages with Liquid by Using the Software
It is possible to build unique landing page layouts for your shop if you are acquainted with Liquid or have access to a developer. As you can see, a lot goes into building custom landing pages with liquid, and we will not cover everything in this post. Instead, you should read Shopify developer Liam Griffin’s comprehensive tutorial, covering all you need to know.
Make use of a Shopify Landing Page Builder to increase your conversions.
With the help of a landing page builder, you can quickly and easily design high-converting landing pages without the need to deal with coding or hire a developer.
Furthermore, many landing page builders include sophisticated capabilities like heat mapping, mobile-responsive designs, and conversion-enhancing components that have been shown to work. Many landing pages on Shopify, in particular, are accessible for a monthly subscription, which means you won’t have to spend a lot of money upfront to get started.
Create a Shopify landing page template from scratch.
Any page on your website may be customized based on the amount of traffic it gets by creating a new template inside your Shopify theme. The following method is a little more complicated, but it enables you to accomplish more with your subject matter.
A template is required to convert your theme into a page. Every page in your shop is built according to the standards of a particular template, which specifies where each feature should be placed. For example, your product pages may be based on a template that contains a “buy now” button on the page.
It is possible to create custom landing pages inside your Shopify shop by building a new template. This is a very straightforward process, although it will require some HTML modification.
Themes that have been developed more recently are often divided into sections. Several components of the template are stored inside distinct blocks referred to as “sections.” This makes it possible for a drag-and-drop editor to move pieces around with ease.
To determine whether your theme is “sectioned” or not, go on your “Online Store Section” and click on “Themes” to the right. Once the Themes page has been opened, choose “Edit Code” from the drop-down “Actions” option that has shown.
Liquid is the programming language that Shopify uses to create themes and templates. Liquid tags define the sequence of components as well as the appearance of those elements. They are always preceded and followed by the percentage signs percent and percent, and they may also be used to load dynamic information.
Shopify Landing Page Types: There are four different types.
Make sure your visitors understand where they are and why they are on your landing page if you want to improve your conversion rate. Even though every shop is unique, most Shopify landing pages are created in one of four ways.
- Making use of product collections
- The process of creating a customized template
- Using a Shopify landing page builder
- Using a third-party service to create a landing page.
A fantastic landing page may be created by using any of the four techniques described above. The one you select will be determined by your budget, your current abilities, and the amount of traffic you anticipate receiving.