SEO is an optimization strategy geared towards making you rank higher in local searches. This form of SEO uses location-relevant keywords to attract local traffic. A whopping 80% of your potential clients use search engines to assess businesses in their locality. 73% of these people trust the internet’s opinion on businesses.
Local SEO focuses on engaging this demographic. Most businesses focus on the
greater global market at the expense of their immediate market (local market). This
mistake sees them spend a lot of money to attract a broad audience when a cheaper,
more profitable alternative market is just around the corner- pun intended.
The local market is very easy to conquer. Most local traffic comes from people who are
ready to buy; they don’t need much convincing. That saves you the effort you would
have otherwise spent on conversions. The local market is also uniquely suited to usher
you into the broader global market. Local markets enhance your brand awareness by
reviewing and engaging with your brand online. That user interest in what you offer
tells Google algorithms you are a relevant search, improving your overall SERPs rank.
Rating from your local market also helps you forge the reputation of a credible
supplier of your relevant product. One Plan targets One Search Engine.
Our team of SEO marketing experts starts by adding your business’s details to online
directories. The three most important business directories you’ll be added to are
Google My Business, Justdial, and Sulekha. We also place your business on Google
Maps. We then update all the information that the customer will need to find you:
address, contacts, website, opening hours, and any other relatable details. After that,
our SEO experts conduct a thorough analysis of all relevant local keywords. The
keywords inform the creation of locally relevant articles that’ll help you rank. The
content also creates an opportunity for you to engage your local market.