How Do Mobile Apps Help Real Estate Businesses Attract More Customers?

Mobile Apps Help Real Estate Businesses Attract More Customers

Over the past few years, mobile apps have become increasingly popular. Apps allow users to quickly access a wide range of products, services, and information with a few clicks of a button.

Apps can help real estate businesses attract clients in various ways, and real estate is no exception.

The real estate market is booming thanks to online presence. Customers now have easy access to information, brokers and companies have lower advertising costs, all the information is in one place, and so on.

This clarifies that having an online portal helps real estate businesses grow.

Here’s how real estate apps are changing the scene and creating great customers.

The Rise of Mobile Apps in Real Estate Business: Why You Should Invest in Them

The real estate market has become highly digitized over the past few years. Nowadays, people are very busy and only spend time visiting one buyer after another to find a property to buy. Mobile phones are quick and energy-efficient, so people like to check out properties on their phones. Some reports say:

  • The number of people searching online for properties rose to 44 percent in 2018. It’s expected to rise even more in 2023.
  • Virtual tours are considered one of the unique features of real estate mobile apps by over 90 percent of people aged 53 to 71.
  • Homebuyers, sellers, and realtors use a real estate app to search the real estate market on their smartphone devices.

It is imperative to make the best real estate app to compete against the fierce competition in the real estate industry.

Attracting More Customers: How Mobile Apps are Changing the Real Estate Game

Apps are undoubtedly helping property businesses cope with modern circumstances, such as the growing preference for online transactions. Here’s how mobile apps are transforming real estate businesses

Viewing deals interactively for buyers and renters

For the first time ever, people can browse homes and apartments conveniently from their couches, which has been made possible by apps. It is now an age-old tradition to search for houses by checking newspaper classifieds and ads and visiting local real-estate offices.

Navigation made easy

The real estate app uses a GPS (Global Positioning System) feature that will enable users to locate properties or the property address to find the route to get there and find the house with a specific location.

Map-based property search

A property agent can usually present a list of the deals they have to offer either through newspaper advertisements, classified ads, or on their website web pages.

The Benefits of Mobile Apps for Real Estate Agents and Agencies

The number of real estate businesses hiring real estate web development services is growing steadily as more and more people use mobile apps. Having a mobile application for real estate has many benefits, and some of the most important ones are listed below:

User Experience that is Seamless and Immersive

Real estate business mobile apps are rich with features allowing users to interact with the apps. This tool allows users to enter their search criteria and receive results within seconds based on their preferences. Further selection can be made from the results data, and listings can be compared so that they can identify the best deal.

Establishing a brand identity

Every business needs to have a well-known brand identity for the company to succeed. In addition, the app must be attractive for users to use it. Catch up with your customers with a real estate mobile app tailored to your brand.

Cost And Time Savings

Real estate mobile apps provide various property listings based on many factors, such as location, price, and other individual preferences. When prospective buyers search for a property, they can set their preferences before they begin the search. The sales team will only have to spend as much time on qualified leads.

Increased sales prospects

Some realtor apps, such as augmented reality apps and self-sustaining apps, enable you to engage your customers using the latest technologies. With these technologies, customers will have a more convenient experience, which will improve their customer experience. Visitors to your property can take virtual tours from anywhere in the world.

Invest in the best technology to back up your app.

There is already a high level of competition in the real estate field. It is common for property dealing firms and agents to compete with each other to attract the same customers and clients.

They can reduce the number of property buyers and sellers they have to choose from by having a mobile app, and they can get in touch with them better, impress them more, and get them to use their services.

Mobile Apps and Real Estate Marketing: How to Reach More Customers in the Digital Age

Some agents need to realize the value of all these digital marketing techniques that have been put in place, mainly because they are still clinging to old-school values or because they find change difficult. The following are a few of the reasons why real estate marketing is so important today:

Invest in PPC advertising.

Boosting visibility for listings with SEO is an excellent way to drive traffic to your website, but it’s not the only way to generate leads. Pay-per-click (PPC) campaigns allow you to advertise to people most likely to buy using targeted and relevant ads. Through PPC advertising, real estate marketing is effective because it enables you to target people actively looking for homes.

Utilize social media to your advantage.

It is no secret that social media platforms generate millions of leads for the real estate industry every month due to their billions of active users. The millennial generation, representing the largest group of recent homebuyers, is especially at risk.

Utilize geofencing

There is nothing more important than location. One mantra you know is crucial in the real estate business and one that you can also use in educating yourself on how to get in front of the right audience if you choose to do so. It has been reported that 76% of homebuyers use a mobile device to search for a home. By targeting an ideal audience, geofencing allows you to deliver a relevant, impactful message to them.


For a real estate mobile app to succeed, it is crucial to be available on both Apple’s App Store and Google’s Android Market to reach as many users as possible. If you are in the real estate business and still need to develop a mobile app for your business, consider your competitors with their apps winning leads from you.

Whether you are looking for a robust, one-time deployment real estate solution that will meet your needs within your budget or want it delivered within no time, SynergyWorks can help.

If you are considering a white label or a customized app solution, we will gladly assist you. Therefore, if you are ready to take the leap and learn more about our services, contact our team for a free quote.

About Author

Written By

Shikha Taman

Shikha Taman is the founder & CEO of SynergyWorks Solutions. With over 12 years of experience in the industry. She has extensive knowledge of software engineering, project management, client management, and business strategy. She strives to ensure all the products developed are always up-to-date with materializing technologies to remain competitive in today’s marketplace.

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